5 Marketing Strategies to Maximize Holiday Sales

Intro It is a well-known fact that the holiday season is great for sales when it comes to sellers of consumer products. Some merchants actually make most of their yearly profit during these times. While brick and mortar shops are still doing roaring trade, more and more people are turning […]

Importance of sending follow up emails

Intro Sending follow up emails is not something that everyone practices but it can be a very powerful tool to establish a closer relationship with your email recipients. By sending a follow up email, you demonstrate that you care about the recipient’s experience with your products or services.   Getting […]

Determining the best time and day to send newsletters

Intro Various studies have been conducted just to determine which day of the week and time is best for sending out email newsletters to maximize open and click-through rates. Unfortunately, it is very tough to nail down the best day and time due to differences between the types of audiences […]

Mailing list segmentation

Intro Every individual has different taste and views on what interests them. But for email marketing purposes, they can still be grouped into various segments to improve open and click-through rates. Below, we will go into more details on some of the common strategies for segmenting your mailing list.   […]

Building customer relationships via emails

Intro The foundation of every successful business relies on building a strong relationship between the merchant and the customer. Businesses should not overlook the value of email communication as it has great potentials to foster and enhance ties with customers and prospects alike.   The personal touch matters While blasting […]

Mailing list aging and reengagement campaign

Intro Let’s assume you have been doing email marketing campaigns for a while and you always practice double opt-in when it comes to your email list. As time goes by, you might notice that your bounce rate is gradually increasing. If you’re using an Email Service Provider (bulk email sending […]

Permission-based email marketing

Intro Permission-based email marketing is also commonly known as double opt-in. The reason it’s called double opt-in is because there are 2 steps involved in obtaining permission to send email to a subscriber. First step is when they sign up for your newsletter or a service on your website. The […]

Advanced MailboxValidator validation features

Intro In addition to the standard email validation results, MailboxValidator has introduced 2 advanced features which will help users make a better decision on which email addresses are valid. The first one is called the MailboxValidator Score while the second is called the Catch-All detection.   MailboxValidator Score MailboxValidator has […]

What is a phishing email?

Intro Phishing is just a pun on the word fishing as the scammer is trying to fish for sensitive data like login details using a bait such as a forged email formatted like the ones sent by a legitimate organization as well as a fake website designed to look exactly […]