Practice EDM to achieve your marketing goals

Intro Electronic Direct Mail (EDM) is an enhanced form of email marketing. While normal email marketing just relies on email newsletters to send your mailing list promotional contents, EDM does a whole lot more. It utilizes other marketing channels such as social media, SMS, offline ads, remarketing & PPC campaigns. […]

Enhancing email marketing with artificial intelligence

Intro Artificial intelligence (A.I.) is a technology commonly used these days from banks to e-commerce sites. A.I. depends on machine learning which analyses tons of data to predict behaviors and trends. What goes in is information about customers’ browsing and purchasing histories. Out comes predictions about what else might interest […]

5 Useful ideas to boost your Year End sale

Intro The holiday season is synonymous with gifts and as a merchant you should get into the spirit by having a great sale. Not only is this great for your stock clearance, it’s great public relations to have a huge sale. You get to impress upon your customers how great […]

Year End Holiday Sales 2019 promotion

Intro As the end of 2019 approaches, it’s time to reflect on the ups and downs we’ve gone through this year. As time goes by, we hopefully get wiser and achieved more in our lives. This is also the time to celebrate with friends and families. Most people will be […]

Black Friday & Cyber Monday 2019 promotion

Intro Yay, it’s that time of the year for shopping and indulgence. As a merchant, you will need to scale up your email marketing campaigns to capitalize on this period. People have been waiting for the whole year for this sale and they have money to spend. Time to herd […]

Are you ready for Black Friday & Cyber Monday?

Intro It’s that time of the year when everyone and I do mean everyone is looking forward to huge savings during the biggest shopping season of the year. Black Friday and Cyber Monday are when retailers can boost their revenues many folds if their marketing campaigns work as intended.   […]