{"id":2191,"date":"2018-01-23T00:00:00","date_gmt":"2018-01-23T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/sense-urgency-email-campaign-boost-sales\/"},"modified":"2026-07-30T06:37:22","modified_gmt":"2026-07-30T06:37:22","password":"","slug":"sense-urgency-email-campaign-boost-sales","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/sense-urgency-email-campaign-boost-sales\/","title":{"rendered":"Sense of Urgency in Email Campaign to Boost Sales"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2018\/01\/Sense-of-Urgency-in-Email-Campaign-to-Boost-Sales.jpg\"><img decoding=\"async\" src=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2018\/01\/Sense-of-Urgency-in-Email-Campaign-to-Boost-Sales.jpg\" alt=\"Sense of Urgency in Email Campaign to Boost Sales\" class=\"wp-image-159\"\/><\/a><figcaption class=\"wp-element-caption\">Sense of Urgency in Email Campaign to Boost Sales<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Intro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sending out promotional emails as part of of your sales campaign will no doubt help to boost your sales numbers a lot. But your audience are humans and by nature fickle-minded. Some may take their sweet time to compare prices among competing online merchants while others will keep postponing their purchase decisions in the hopes of a better deal in the near future. The longer the customers take to make up their minds, the higher the chances that they may talk themselves out of making a purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Give customers a nudge by incorporating a sense of urgency in your email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is where psychology comes into play. We will appeal to their fear of missing out (FOMO) by having a deadline for purchasing the items which are on sale. Highlight the fact that after the deadline, the prices will be a lot higher. With an urgent call to action right in the email content, they can&#8217;t help but feel the pressure to make a decision quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make it more effective with a dynamic countdown clock<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to increase the urgency factor, throw in a dynamic countdown clock in your email. When they see the number of hours and minutes ticking down, their minds will be in a take action mode. It&#8217;s akin to having time running out when you are back in school taking an exam. We have all been conditioned to act fact whenever there is a countdown going on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Throw in a deal sweetener<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can make the deal sweeter by giving out free items with every purchase before the deadline. This is a common tactic to make the customers think that by buying now, they are getting even better value for their money. Let&#8217;s face it, who doesn&#8217;t love scoring a great deal and getting free stuff as well. That appeals to everyone&#8217;s inner child for sure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offer free delivery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Considering the shipping costs that some online merchants charge for big or hefty items, being able to save on that can be a huge factor to make someone decide to finally splurge on that big-ticket item. Add that to the urgency equation and you will surely see a huge boost in your sales as customers rush to make their purchases before time runs out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center m-bottom-5\">Get started with MailboxValidator<\/h2>\n\n\n\n<p class=\"has-text-align-center m-bottom-5 is-size-20 wp-block-paragraph\">Improve your email deliverability and sender reputation in email marketing.<\/p>\n\n\n\n<p class=\"has-text-align-center m-bottom-5 is-size-20 wp-block-paragraph\">Register today and clean your email lists for <strong>FREE<\/strong>!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a class=\"maxbutton-1 maxbutton maxbutton-sign-up-bulk-trial\" target=\"_blank\" title=\"No Setup Fee. Sign Up Trial Today!\" rel=\"noopener\" href=\"https:\/\/www.mailboxvalidator.com\/plans#mailboxvalidator-freesignup\"><span class='mb-text'>GET STARTED FOR FREE<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro Sending out promotional emails as part of of your sales campaign will no doubt help to boost your sales [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[68],"doc_tag":[],"class_list":["post-2191","docs","type-docs","status-publish","hentry","doc_category-marketing-articles"],"year_month":"2026-09","word_count":419,"total_views":"8","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"mbv_editor","author_nicename":"mbv_editor","author_url":"https:\/\/www.mailboxvalidator.com\/resources\/author\/mbv_editor\/"},"doc_category_info":[{"term_name":"Marketing Articles","term_url":"https:\/\/www.mailboxvalidator.com\/resources\/article-categories\/marketing-articles\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sense of Urgency in Email Campaign to Boost Sales -<\/title>\n<meta name=\"description\" content=\"By adding a sense of urgency to your email campaign, you can boost your sales numbers tremendously. 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