{"id":2195,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/understanding-the-concept-of-opt-in\/"},"modified":"2018-03-13T00:00:00","modified_gmt":"2018-03-13T00:00:00","password":"","slug":"understanding-the-concept-of-opt-in","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/understanding-the-concept-of-opt-in\/","title":{"rendered":"Understanding the concept of opt-in"},"content":{"rendered":"

\"Understanding<\/a><\/h2>\n

Intro<\/h2>\n

When you are involved in email marketing, you should understand the concept of opt-in. Basically, opt-in means the user has opted to receive mailings from you.<\/p>\n

There are 2 types of opt-ins, the first is single opt-in and the second is double opt-in. To be an ethical email marketer, you must practice at the very least single opt-in but it is better in the long run to practice double opt-in.<\/p>\n

What is single opt-in?<\/h2>\n

A common example of single opt-in is when you register for an account on a website. The moment you key in your email address and submit the registration form on a website, you are able to use all the facilities on that website without further verification of your identity. By submitting your email address on this website, you are deemed to have to opted-in to receive mailings and so forth.<\/p>\n

What is double opt-in?<\/h2>\n

Double opt-in is basically single opt-in with an additional verification step. If the website above practiced double opt-in, upon submission of your email address via the registration form on the website, you will be sent an email to your registered email address. In this email, you will most likely have to click a verification link to activate your account on that website. Failure to click that link will mean that your account on that website remains inactive and unusable.<\/p>\n

What\u00e2\u20ac\u2122s good about single opt-in?<\/h2>\n