{"id":2206,"date":"2018-08-27T00:00:00","date_gmt":"2018-08-27T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/quick-checklist-to-improve-email-deliverability\/"},"modified":"2018-08-27T00:00:00","modified_gmt":"2018-08-27T00:00:00","password":"","slug":"quick-checklist-to-improve-email-deliverability","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/quick-checklist-to-improve-email-deliverability\/","title":{"rendered":"Quick checklist to improve email deliverability"},"content":{"rendered":"<h2><a href=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-post-mid wp-image-1215\" src=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-600x300.png\" alt=\"Quick checklist to improve email deliverability\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-600x300.png 600w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-300x150.png 300w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-1024x512.png 1024w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-768x384.png 768w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-50x25.png 50w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-920x460.png 920w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability-320x160.png 320w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/02\/mbv_articles_img48_improve_email_deliverability.png 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2>Intro<\/h2>\n<p>There are many factors that will affect your email deliverability so always remember to run through the list below before you commence any email marketing campaign. If you use the checklist below, you can minimize your bounce rate and save costs on your email sending.<\/p>\n<p>&nbsp;<\/p>\n<h2>Keep it double opt-in all the way<\/h2>\n<p>Never buy your mailing list. As tempting as it is, there is a very bad ROI on this strategy as you will definitely not be the first person to purchase this list nor will you be the first person to spam this list. So, it\u00e2\u20ac\u2122s safe to say your bought list is a hot potato.<\/p>\n<p>If you insist on using it, you\u00e2\u20ac\u2122ll just hurt your reputation and also waste your money as sending emails to potential spam traps is a good way to get banned pretty quickly. Always keep it double opt-in even if that takes a lot more effort.<\/p>\n<p>Read more: <a href=\"https:\/\/www.mailboxvalidator.com\/resources\/articles\/understanding-the-concept-of-opt-in\/\">https:\/\/www.mailboxvalidator.com\/resources\/articles\/understanding-the-concept-of-opt-in\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Respect unsubscribe requests<\/h2>\n<p>As much as it hurts to lose subscribers, it\u00e2\u20ac\u2122s an inevitable part of email marketing so just accept their decisions and move on. Don\u00e2\u20ac\u2122t bother to send them emails again. This way, you won\u00e2\u20ac\u2122t be damaging your sender reputation by acting like a spammer.<\/p>\n<p>&nbsp;<\/p>\n<h2>Keep your subject line relevant to what\u00e2\u20ac\u2122s in your email content<\/h2>\n<p>Don\u00e2\u20ac\u2122t use deceptive subjects. Make sure it\u00e2\u20ac\u2122s relevant to your email content. If you try to fool your readers, you can only do so a limited number of times before they press the spam button to mark you as a spammer.<\/p>\n<p>&nbsp;<\/p>\n<h2>Maintain good list hygiene<\/h2>\n<p>Always validate your list before every campaign to weed out the stale emails. Don\u00e2\u20ac\u2122t waste time and money sending emails to email addresses that are no longer valid. MailboxValidator can help validate your list quickly with minimal fuss so you can get going with your marketing campaign.<\/p>\n<p>Purchase bulk validation plan: <a href=\"https:\/\/www.mailboxvalidator.com\/plans#bulk\">https:\/\/www.mailboxvalidator.com\/plans#bulk<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Check if you have been blacklisted<\/h2>\n<p>Always check if your mail server is in any blacklists before sending. If yes, perform the necessary steps to delist your server IP. Otherwise, your emails will definitely not get through.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><\/h2>\n<h2 class=\"m-bottom-5\" style=\"text-align: center;\">Get started with MailboxValidator<\/h2>\n<p class=\"m-bottom-5 is-size-20\" style=\"text-align: center;\">Improve your email deliverability and sender reputation in email marketing.<\/p>\n<p class=\"m-bottom-5 is-size-20\" style=\"text-align: center;\">Register today and clean your email lists for <strong>FREE<\/strong>!<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-sign-up-bulk-trial\" target=\"_blank\" title=\"No Setup Fee. Sign Up Trial Today!\" rel=\"noopener\" href=\"https:\/\/www.mailboxvalidator.com\/plans#mailboxvalidator-freesignup\"><span class='mb-text'>GET STARTED FOR FREE<\/span><\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro There are many factors that will affect your email deliverability so always remember to run through the list below [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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