{"id":2230,"date":"2019-04-09T00:00:00","date_gmt":"2019-04-09T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/perform-a-b-testing-on-email-campaign-for-better-conversion\/"},"modified":"2026-08-27T02:07:05","modified_gmt":"2026-08-27T02:07:05","password":"","slug":"perform-a-b-testing-on-email-campaign-for-better-conversion","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/perform-a-b-testing-on-email-campaign-for-better-conversion\/","title":{"rendered":"Perform A\/B testing on email campaign for better conversion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><figure><a href=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2019\/04\/abtesting.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-701 size-full\" src=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2019\/04\/abtesting.jpg\" alt=\"Perform A\/B testing on email campaign for better conversion\" width=\"500\" height=\"204\"><\/a><\/figure>Intro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you have a big mailing list, you may not get high open rate and click-through rate. To get the best possible rates and to increase your conversions, you need to perform A\/B testing on your email campaign content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is A\/B testing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In A\/B testing, you are grouping a small subset of your mailing list recipients into 2 groups. Each group will be sent a different email content design. Based on the click-through rate, you can then determine which design elicit a higher response rate from your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the A\/B testing, you can do the following in your email content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vary your subject line. Try out passive sounding titles as well as titles tinged with a sense of urgency. Avoid sounding spammy because most people are conditioned to mark an email as spam at the slightest hint that they are reading a spam email.<\/li>\n\n\n\n<li>Experiment with different color schemes. Studies have shown that different colors will evoke different responses from the readers. For instance, red could be interpreted as a sign of danger. Obviously, you won&#8217;t want to alarm your audience unnecessarily. Less intense colors such as blue may be interpreted in a more positive manner.<\/li>\n\n\n\n<li>Images can play a big role in getting your message across. Some readers will respond to well placed product images while others may be susceptible to images of the products in action. Imagine you&#8217;re selling wines. In the A case, you can display images of the bottles of wines that you are selling. Meanwhile, in the B case, you can show a scene where a bunch of fun-loving folks are having a great time catching up over some wine.<\/li>\n\n\n\n<li>The most important of all is the Call-To-Action (CTA) in your email. You want the readers to click on this button, link or image to go to your website. The previous 3 points are relevant to the CTA. You can try out whether an image or a button will be able to get the readers to click on it. Even a link with text urging them to click can be effective under certain circumstances.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, you want to find out what works best with your group of readers. Everyone has different taste and will respond differently to various design changes. But if done right, A\/B testing can help you to maximize the number of readers that click on your CTA. When you can get your click-through rate to a high enough level, your rate of conversion will soon follow suit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center m-bottom-5\">Get started with MailboxValidator<\/h2>\n\n\n\n<p class=\"has-text-align-center m-bottom-5 is-size-20 wp-block-paragraph\">Improve your email deliverability and sender reputation in email marketing.<\/p>\n\n\n\n<p class=\"has-text-align-center m-bottom-5 is-size-20 wp-block-paragraph\">Register today and clean your email lists for <strong>FREE<\/strong>!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a class=\"maxbutton-1 maxbutton maxbutton-sign-up-bulk-trial\" target=\"_blank\" title=\"No Setup Fee. Sign Up Trial Today!\" rel=\"noopener\" href=\"https:\/\/www.mailboxvalidator.com\/plans#mailboxvalidator-freesignup\"><span class='mb-text'>GET STARTED FOR FREE<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro Even if you have a big mailing list, you may not get high open rate and click-through rate. To [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[68],"doc_tag":[],"class_list":["post-2230","docs","type-docs","status-publish","hentry","doc_category-marketing-articles"],"year_month":"2026-11","word_count":452,"total_views":"15","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"mbv_editor","author_nicename":"mbv_editor","author_url":"https:\/\/www.mailboxvalidator.com\/resources\/author\/mbv_editor\/"},"doc_category_info":[{"term_name":"Marketing Articles","term_url":"https:\/\/www.mailboxvalidator.com\/resources\/article-categories\/marketing-articles\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perform A\/B testing on email campaign for better conversion -<\/title>\n<meta name=\"description\" content=\"A\/B testing plays a big role in determining what your readers like. 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