{"id":2273,"date":"2020-08-24T00:00:00","date_gmt":"2020-08-24T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/optimize-email-marketing-with-email-validation\/"},"modified":"2020-08-24T00:00:00","modified_gmt":"2020-08-24T00:00:00","password":"","slug":"optimize-email-marketing-with-email-validation","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/optimize-email-marketing-with-email-validation\/","title":{"rendered":"Optimize email marketing with email validation"},"content":{"rendered":"<h2><a href=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-post-mid wp-image-1547\" src=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-600x300.png\" alt=\"Optimize email marketing with email validation\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-600x300.png 600w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-300x150.png 300w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-1024x512.png 1024w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-768x384.png 768w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-50x25.png 50w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-920x460.png 920w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation-320x160.png 320w, https:\/\/www.mailboxvalidator.com\/resources\/wp-content\/uploads\/2020\/09\/mbv_articles_img_54_email_marketing_validation.png 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2>Intro<\/h2>\n<p>Email marketing boils down to 1 key goal which is return on investment (ROI). You want to maximize your sales conversions while keeping costs low. In this article, we\u00e2\u20ac\u2122ll explore some of the ways you can do that.<\/p>\n<h2>Important statistics to keep track of<\/h2>\n<p>There are some important numbers you need to keep track of whenever you are trying to maximize conversions. They are the following:<\/p>\n<ul>\n<li><strong>Bounce rate<\/strong> \u00e2\u20ac\u201c This is the percentage of emails that bounce when you send marketing contents to your email list.<\/li>\n<li><strong>Open rate<\/strong> \u00e2\u20ac\u201c This is the percentage of people who actually reads your email content.<\/li>\n<li><strong>Click rate<\/strong> \u00e2\u20ac\u201c This is the percentage of people who clicks on links inside your email.<\/li>\n<\/ul>\n<p><strong>\u00c2\u00a0<\/strong><\/p>\n<h2>Keeping bounce rate low<\/h2>\n<p>All 3 rates above are related. One will affect the other and so forth. When you have a high bounce rate, it means your emails are not reaching your intended audience. This normally happens if your email list is stale or compiled from dubious sources. At MailboxValidator, we recommend building your mailing list via <a href=\"https:\/\/www.mailboxvalidator.com\/resources\/articles\/understanding-the-concept-of-opt-in\/\">double opt-in<\/a>. Never buy your mailing list, even though it looks like the fastest way to get started. Doing so ensures that you will be marked as a spammer very quickly. You\u00e2\u20ac\u2122ll also run afoul of regulations such as the European Union\u00e2\u20ac\u2122s <a href=\"https:\/\/www.eugdpr.org\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation (GDPR)<\/a> or the <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noopener\">California Consumer Privacy Act (CCPA)<\/a>.<\/p>\n<h2>Attractive headlines and relevant contents<\/h2>\n<p>Once you\u00e2\u20ac\u2122ve managed to keep your bounce rate low, you will then need to make sure your readers open your emails. One good way to do so is to make your headlines attractive. You don\u00e2\u20ac\u2122t need a lot of words but make sure the subject line tells the readers what\u00e2\u20ac\u2122s inside the email and make them want to read it. It helps if your content is interesting and relevant to the interest of your audience.<\/p>\n<p>You can implement <a href=\"https:\/\/www.mailboxvalidator.com\/resources\/articles\/mailing-list-segmentation\/\">list segmentation<\/a> so that you can group your main list into sub-lists with various topics that will interest them. A mobile friendly design can give a big boost to your open rate. Most people will read their emails on a mobile device so don\u00e2\u20ac\u2122t forget to make it look good and responsive.<\/p>\n<h2>Better Call-To-Actions (CTAs)<\/h2>\n<p>CTAs are buttons and links that you have inside your email content. You want your audience to click on these to go to your website to read more or purchase stuff. When you display your CTAs in a prominent manner in your email, you will notice a higher click rate. As more and more visitors visit your website via the CTAs, you will eventually see a higher revenue stream. If you can use attractive images for your CTAs, that would be good as humans would be more willing to click on pictures.<\/p>\n<h2>Always validate your mailing list<\/h2>\n<p>We cannot stress this enough. You need to always validate your email list before every mailing campaign. Emails can become stale or users may change their email addresses. That\u00e2\u20ac\u2122s why it is vital to clean your list with <a href=\"https:\/\/www.mailboxvalidator.com\/plans\">MailboxValidator<\/a> before sending emails out. A cleaned list means you\u00e2\u20ac\u2122ll get less bounce, save on email sending cost and improve your open &amp; click rates. Ultimately, this translates to a better ROI and higher revenue for yourself.<\/p>\n<hr \/>\n<h2><\/h2>\n<h2 class=\"m-bottom-5\" style=\"text-align: center;\">Get started with MailboxValidator<\/h2>\n<p class=\"m-bottom-5 is-size-20\" style=\"text-align: center;\">Improve your email deliverability and sender reputation in email marketing.<\/p>\n<p class=\"m-bottom-5 is-size-20\" style=\"text-align: center;\">Register today and clean your email lists for <strong>FREE<\/strong>!<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-sign-up-bulk-trial\" target=\"_blank\" title=\"No Setup Fee. Sign Up Trial Today!\" rel=\"noopener\" href=\"https:\/\/www.mailboxvalidator.com\/plans#mailboxvalidator-freesignup\"><span class='mb-text'>GET STARTED FOR FREE<\/span><\/a><\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Intro Email marketing boils down to 1 key goal which is return on investment (ROI). You want to maximize your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[68],"doc_tag":[],"class_list":["post-2273","docs","type-docs","status-publish","hentry","doc_category-marketing-articles"],"year_month":"2026-04","word_count":569,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"mbv_editor","author_nicename":"mbv_editor","author_url":"https:\/\/www.mailboxvalidator.com\/resources\/author\/mbv_editor\/"},"doc_category_info":[{"term_name":"Marketing Articles","term_url":"https:\/\/www.mailboxvalidator.com\/resources\/article-categories\/marketing-articles\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize email marketing with email validation -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mailboxvalidator.com\/resources\/articles\/optimize-email-marketing-with-email-validation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize email marketing with email validation -\" \/>\n<meta property=\"og:description\" content=\"Intro Email marketing boils down to 1 key goal which is return on investment (ROI). 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