{"id":2283,"date":"2021-04-21T00:00:00","date_gmt":"2021-04-21T00:00:00","guid":{"rendered":"https:\/\/www.mailboxvalidator.com\/resources3\/articles\/what-is-email-deliverability-benchmark-and-how-it-affects-your-email-marketing\/"},"modified":"2021-04-21T00:00:00","modified_gmt":"2021-04-21T00:00:00","password":"","slug":"what-is-email-deliverability-benchmark-and-how-it-affects-your-email-marketing","status":"publish","type":"docs","link":"https:\/\/www.mailboxvalidator.com\/resources\/articles\/what-is-email-deliverability-benchmark-and-how-it-affects-your-email-marketing\/","title":{"rendered":"What is email deliverability benchmark and how it affects your email marketing"},"content":{"rendered":"\n
\"What<\/a><\/figure>\n\n\n\n

Intro<\/h2>\n\n\n\n

In email marketing, you might have heard of the term email deliverability. That basically means how many percent of the emails you sent out during your email marketing campaign actually gets delivered to your recipients. The higher your email deliverability, the better your email campaign return on investment (ROI) will be.<\/p>\n\n\n\n

Setting your email deliverability benchmark<\/h2>\n\n\n\n

How you derive this number will depend on your desired ROI. Every email you send out during your campaign incurs a monetary cost. If the email ended up being bounced due to an email address that no longer exists then you would have wasted the cost of sending that email. On the other hand, if your email gets delivered successfully into your audience\u00e2\u20ac\u2122 inbox, they can read it and your goals would have been achieved. Your goals being to get your recipients to open and read your emails.<\/p>\n\n\n\n

If you don\u00e2\u20ac\u2122t wish think too much about your benchmark, a good starting point would be to set your deliverability benchmark at 80%. As you keep performing email marketing campaigns, you can see your actual deliverability rate and the accompanying costs of sending them. You can then choose to adjust your benchmark according to those factors. Once you are comfortable with your benchmark number, then try to achieve that for every marketing campaign.<\/p>\n\n\n\n

How to ensure you hit the benchmark regularly<\/h2>\n\n\n\n

Now that you have set a benchmark number, you need to practice some techniques to ensure that you can hit it on a regular basis. Try the following best practices for a good deliverability rate.<\/p>\n\n\n\n