Intro Yay, it’s that time of the year for shopping and indulgence. As a merchant, you will need to scale up your email marketing campaigns to capitalize on this period. People have been waiting for the whole year for this sale and they have money to spend. Time to herd […]
Useful tools for managing your mailing list
Intro If you’re keeping your email list in an Excel spreadsheet or database, you are far from being the only one. While a small list is easy enough to manage and keep track of, you do have to plan for the future. After all, you do wish to grow your […]
Are you ready for Black Friday & Cyber Monday?
Intro It’s that time of the year when everyone and I do mean everyone is looking forward to huge savings during the biggest shopping season of the year. Black Friday and Cyber Monday are when retailers can boost their revenues many folds if their marketing campaigns work as intended. […]
Incorporating localization in your email marketing
Intro When you perform email marketing on a global scale, there are some important things you need to be aware of such as culture, language, customs and so forth. What is acceptable in one country, could be a taboo in another. This is why localization plays a huge role in […]
Leveraging exclusivity to increase customer engagement
Intro In email marketing, you have to first get people to sign up for your mailing list. There are many ways to entice your website visitors to willingly accept email marketing materials from you. One sure-fire way is to offer them exclusive contents via emails. Everyone loves exclusive stuff […]
Effective marketing channels to boost ROI
Intro Whether you are running a small online business or managing a multi-million-dollar corporation, you need to allocate time and resources for marketing. In this article, we will delve into 6 effective marketing channels to boost your return on investment (ROI). Main website Your main website is a potential […]
Address cart abandonment with an email campaign
Intro Every e-commerce website has issues with cart abandonment. This is whenever a customer is browsing the website and has added a few items to their virtual shopping cart. But for some reason, they never go through to the checkout stage of the purchasing process. Common reasons for cart […]
Which is more effective, HTML or plain text emails?
Intro Whether you’re running a blog or you are operating an e-commerce website, there comes a time when you need to decide which is better for your branding and ROI. Do you send out HTML emails? Or is it much better to stick with the plain text emails? Ooh, […]
Export Validated Email List into Other ESP
MailboxValidator enables you to export your validated email list into another Email Service Provider (ESP) account. A vast choices of ESP accounts available, such as MailChimp, SparkPost, SendGrid and so on. Regardless of whether you manually update your email list for validation, or import your email list from an ESP, […]
Increase website traffic with email marketing
Intro Email marketing is a wonderful tool if you know how to make full use of it. One of the best uses of email marketing is when you have a new product to launch. Not everyone has time to scroll through their social media to view promotional items but emails […]