Intro Artificial intelligence (A.I.) is a technology commonly used these days from banks to e-commerce sites. A.I. depends on machine learning which analyses tons of data to predict behaviors and trends. What goes in is information about customers’ browsing and purchasing histories. Out comes predictions about what else might interest […]
5 Useful ideas to boost your Year End sale
Intro The holiday season is synonymous with gifts and as a merchant you should get into the spirit by having a great sale. Not only is this great for your stock clearance, it’s great public relations to have a huge sale. You get to impress upon your customers how great […]
Year End Holiday Sales 2019 promotion
Intro As the end of 2019 approaches, it’s time to reflect on the ups and downs we’ve gone through this year. As time goes by, we hopefully get wiser and achieved more in our lives. This is also the time to celebrate with friends and families. Most people will be […]
How to use MailboxValidator Symfony Bundle to validate email?
Overview The MailboxValidator Symfony Email Validation Bundle is an easy to use Symfony package which enables Symfony users to validate emails with just a few lines of code. This package is using the MailboxValidator API to do the validation, therefore you must sign up for the API key. Just go […]
Black Friday & Cyber Monday 2019 promotion
Intro Yay, it’s that time of the year for shopping and indulgence. As a merchant, you will need to scale up your email marketing campaigns to capitalize on this period. People have been waiting for the whole year for this sale and they have money to spend. Time to herd […]
Useful tools for managing your mailing list
Intro If you’re keeping your email list in an Excel spreadsheet or database, you are far from being the only one. While a small list is easy enough to manage and keep track of, you do have to plan for the future. After all, you do wish to grow your […]
Are you ready for Black Friday & Cyber Monday?
Intro It’s that time of the year when everyone and I do mean everyone is looking forward to huge savings during the biggest shopping season of the year. Black Friday and Cyber Monday are when retailers can boost their revenues many folds if their marketing campaigns work as intended. […]
Incorporating localization in your email marketing
Intro When you perform email marketing on a global scale, there are some important things you need to be aware of such as culture, language, customs and so forth. What is acceptable in one country, could be a taboo in another. This is why localization plays a huge role in […]
Leveraging exclusivity to increase customer engagement
Intro In email marketing, you have to first get people to sign up for your mailing list. There are many ways to entice your website visitors to willingly accept email marketing materials from you. One sure-fire way is to offer them exclusive contents via emails. Everyone loves exclusive stuff […]
Effective marketing channels to boost ROI
Intro Whether you are running a small online business or managing a multi-million-dollar corporation, you need to allocate time and resources for marketing. In this article, we will delve into 6 effective marketing channels to boost your return on investment (ROI). Main website Your main website is a potential […]