How to import email list from MailChimp

MailChimp MailboxValidator’s integration with MailChimp provides users a very simple way to import their email list into MailboxValidator for verification and then return the results back to MailChimp. Getting started First of all, you need to have an account in MailChimp and also MailboxValidator. So head on to the sign […]

Consuming the MailboxValidator API using PHP

What is the MailboxValidator API? The MailboxValidator API is an easy to use RESTful API which allows a registered user to validate a single email address to make sure that the email is valid. Programmers can leverage on this API to validate form entries whenever users sign up for an […]

Configuring DomainKeys Identified Mail

Intro DomainKeys Identified Mail (DKIM) is an email authentication method which allows the recipient of an email to verify that the sender is actually the authorized owner of the domain and is not a spoofed email. This will help detect phishing attempts or spams whereby the sender uses a forged […]

Configuring Sender Policy Framework

Intro Sender Policy Framework (SPF) is simple whitelist of IP addresses that are allowed to send emails for a particular domain. This entails configuring a TXT record in the DNS entries. SPF is one of the ways to reduce spam from forged email addresses. The importance of this feature is […]

Protecting yourself from backscatter spam

Intro Backscatter spam is also known as bounce back spam. The reason it is called bounce back spam is because someone has sent out spam emails by forging your email address as the sender. When the target of the spam does not exist or his spam protection system rejects the […]

What is Bayesian spam filtering?

Intro Bayesian spam filtering is a statistical method of detecting spam emails based on Bayes’ theorem to calculate the probability that an email is actually a spam email. Most spam filters today such as SpamAssassin uses Bayesian filtering.   Bayes’ theorem In probability theory and statistics, Bayes’ theorem (alternatively Bayes’ […]

Why are my emails bouncing back?

Email bounce is not always avoidable during an email campaign Anyone who has ever sent out a large amount of emails for newsletters or promotional purposes will know about bounced emails. Whenever you are dealing with a huge mailing list with thousands of email addresses, it is inevitable that you […]

How to create a simple email blaster using VB.NET

Creating a simple email blaster When you perform email marketing, you will be sending out large quantities of emails to perhaps thousands of recipients. Doing this in a normal email client like Microsoft Outlook is a very tedious process. That’s why most people will either use an email blaster program […]

How to fix common CSV data formatting issues

Wrong field delimiters ISSUE: A CSV file contains data that consists of a bunch of fields separated by a comma and optionally enclosed by double-quotes, hence the name Comma-Separated-Values or CSV. Due to the lack of an actual standard for CSV formatting, some programs may opt to use semi-colons instead […]

Using infographics in email marketing

Email marketing has been used for years. How has it grown over the years? Everyone knows that email marketing will never die, but it is changing. However, it is still very much alive and kicking marketing campaign in engaging customers and subscribers. It is still a very powerful tool in […]