What is Bayesian spam filtering?

Intro Bayesian spam filtering is a statistical method of detecting spam emails based on Bayes’ theorem to calculate the probability that an email is actually a spam email. Most spam filters today such as SpamAssassin uses Bayesian filtering.   Bayes’ theorem In probability theory and statistics, Bayes’ theorem (alternatively Bayes’ […]

Why are my emails bouncing back?

Email bounce is not always avoidable during an email campaign Anyone who has ever sent out a large amount of emails for newsletters or promotional purposes will know about bounced emails. Whenever you are dealing with a huge mailing list with thousands of email addresses, it is inevitable that you […]

How to create a simple email blaster using VB.NET

Creating a simple email blaster When you perform email marketing, you will be sending out large quantities of emails to perhaps thousands of recipients. Doing this in a normal email client like Microsoft Outlook is a very tedious process. That’s why most people will either use an email blaster program […]

How to fix common CSV data formatting issues

Wrong field delimiters ISSUE: A CSV file contains data that consists of a bunch of fields separated by a comma and optionally enclosed by double-quotes, hence the name Comma-Separated-Values or CSV. Due to the lack of an actual standard for CSV formatting, some programs may opt to use semi-colons instead […]

Using infographics in email marketing

Email marketing has been used for years. How has it grown over the years? Everyone knows that email marketing will never die, but it is changing. However, it is still very much alive and kicking marketing campaign in engaging customers and subscribers. It is still a very powerful tool in […]

How to generate leads by cold emailing

Cold email marketing is a method for reaching out to potential prospects who merely know you or your company through emails. Cold emailing is one of the least used methods of networking because most people don’t know how to manage the campaign with a prospect who have no prior connection. […]

5 Templates for sales follow-up email

Every marketer spending time to build their email list, analyze and study the customers’ behaviours, prepare personalized email content and juicy headline, validate email lists and sent out a dozen sales emails. But who has the time or resources to follow up on every lead? Surprisingly, the study found out […]

How to prepare win-back campaign

According to studies and surveys, we know that sell to existing customers is at least 50% easier than to generate a new list of potential leads. It is quite common when you find out that your users become inactive after the first week of sign up or download. It wouldn’t […]

How to clean email list

Email marketing is very important to engage and to nurture your community and contacts. That is because you know email delivers better than any other channel. Therefore, a healthy email list is vital to any business because it is likely you will lose one third of your contacts every year […]