Using infographics in email marketing

Email marketing has been used for years. How has it grown over the years? Everyone knows that email marketing will never die, but it is changing. However, it is still very much alive and kicking marketing campaign in engaging customers and subscribers. It is still a very powerful tool in […]

How to generate leads by cold emailing

Cold email marketing is a method for reaching out to potential prospects who merely know you or your company through emails. Cold emailing is one of the least used methods of networking because most people don’t know how to manage the campaign with a prospect who have no prior connection. […]

5 Templates for sales follow-up email

Every marketer spending time to build their email list, analyze and study the customers’ behaviours, prepare personalized email content and juicy headline, validate email lists and sent out a dozen sales emails. But who has the time or resources to follow up on every lead? Surprisingly, the study found out […]

How to prepare win-back campaign

According to studies and surveys, we know that sell to existing customers is at least 50% easier than to generate a new list of potential leads. It is quite common when you find out that your users become inactive after the first week of sign up or download. It wouldn’t […]

How to clean email list

Email marketing is very important to engage and to nurture your community and contacts. That is because you know email delivers better than any other channel. Therefore, a healthy email list is vital to any business because it is likely you will lose one third of your contacts every year […]

To Build or To Buy Email Lists

Email marketing engage leads Email proves again and again that it’s a strong platform to engage customers and potential leads. Even with the deluge of social media options, email still has the best response rates. Every online marketers want to get a bigger audience and some of them will opt […]

SMTP commands according to RFC

What is SMTP? Simple Mail Transfer Protocol (SMTP) is an Internet standard for sending emails. The original specifications for SMTP was published under RFC 821 in 1982. Later on, additional specifications were introduced under RFC 5321. SMTP by default uses TCP port 25 but may also use port 587. If […]

Acceptable email address syntax according to RFC

Email syntax basics The syntax for an email address is familiar to most Internet users. There should be a local part followed by the @ symbol and then the domain part. In both the local and domain parts, there are specifications published online which determine what characters are acceptable for […]

Tools and tips to write perfect email headline

It is never an easy task to craft an eye-catching email subject line that will make your email stand out from the email deluge a person may receive daily. The email and marketing experts often spend a little extra time on exploring excellent email subject because it will help them […]