Mailing list segmentation

Intro Every individual has different taste and views on what interests them. But for email marketing purposes, they can still be grouped into various segments to improve open and click-through rates. Below, we will go into more details on some of the common strategies for segmenting your mailing list.   […]

Building customer relationships via emails

Intro The foundation of every successful business relies on building a strong relationship between the merchant and the customer. Businesses should not overlook the value of email communication as it has great potentials to foster and enhance ties with customers and prospects alike.   The personal touch matters While blasting […]

Mailing list aging and reengagement campaign

Intro Let’s assume you have been doing email marketing campaigns for a while and you always practice double opt-in when it comes to your email list. As time goes by, you might notice that your bounce rate is gradually increasing. If you’re using an Email Service Provider (bulk email sending […]

Permission-based email marketing

Intro Permission-based email marketing is also commonly known as double opt-in. The reason it’s called double opt-in is because there are 2 steps involved in obtaining permission to send email to a subscriber. First step is when they sign up for your newsletter or a service on your website. The […]

Advanced MailboxValidator validation features

Intro In addition to the standard email validation results, MailboxValidator has introduced 2 advanced features which will help users make a better decision on which email addresses are valid. The first one is called the MailboxValidator Score while the second is called the Catch-All detection.   MailboxValidator Score MailboxValidator has […]

What is a phishing email?

Intro Phishing is just a pun on the word fishing as the scammer is trying to fish for sensitive data like login details using a bait such as a forged email formatted like the ones sent by a legitimate organization as well as a fake website designed to look exactly […]

Introduction to the MailboxValidator API

Overview The MailboxValidator Single Validation API is an easy to use RESTful API that allows users to programmatically validate a single email address. This is useful for programmers who want to have email validation functionalities in their own programs or websites. If you are unfamiliar with the term RESTful, you […]

How to import email list from MailChimp

MailChimp MailboxValidator’s integration with MailChimp provides users a very simple way to import their email list into MailboxValidator for verification and then return the results back to MailChimp. Getting started First of all, you need to have an account in MailChimp and also MailboxValidator. So head on to the sign […]

Consuming the MailboxValidator API using PHP

What is the MailboxValidator API? The MailboxValidator API is an easy to use RESTful API which allows a registered user to validate a single email address to make sure that the email is valid. Programmers can leverage on this API to validate form entries whenever users sign up for an […]

Configuring DomainKeys Identified Mail

Intro DomainKeys Identified Mail (DKIM) is an email authentication method which allows the recipient of an email to verify that the sender is actually the authorized owner of the domain and is not a spoofed email. This will help detect phishing attempts or spams whereby the sender uses a forged […]