It seems that just about every website on Earth requires you to register with your email address before you can use its services. If you do so and the website operator is untrustworthy, you may become a target for spammers. As a result, you could end up having to clear mountains of spam emails every day.
If you are required to register to perform a one-time task, such as downloading an e-book, you can use a disposable email provider to obtain a randomly generated email address. This allows you to access the content you want (for example, the e-book) without exposing your primary email address to unwanted spam.
Although the features offered by disposable email providers vary, some of the most common include:
Free to use without registration
Randomly generated usernames
Multiple domains to choose from
Email addresses that expire after a short period, ranging from a few minutes to several hours
Emails received at the disposable email address are often publicly viewable on the provider’s website
What does a disposable email mean for an email marketer? #
If you validate your mailing list with MailboxValidator, you can identify email addresses from disposable email providers by checking the is_disposable result field. If this field is true, it is generally recommended to remove those email addresses from your mailing list. After all, there is little value in sending marketing emails to addresses that are likely to become unavailable after a short period. Continuing to send emails to these recipients can also result in a high number of bounced emails.
If you use an Email Service Provider (ESP) to send your campaigns, excessive bounces caused by disposable email addresses may cause your account to be flagged for poor sending practices. In the worst-case scenario, your ESP could suspend your account for violating its terms of service, as most providers discourage behavior associated with spam or poor email list hygiene.
Always validate your mailing list before launching an email marketing campaign. Removing disposable email addresses helps improve your email deliverability, reduces bounce rates, lowers email sending costs, and keeps your mailing list clean and effective.
