Businesses send out email newsletters all the time. Newsletters are great for building customer relationships and inculcating brand awareness. They are also highly effective to conduct marketing campaigns for new product launches or sales. So, why is it vital to reclean your email list?
Below, we’ll go into more details about the benefits of cleaning your email list. Learn to recognize the warning signs whenever you need to validate your mailing list. Also, we’ll give you tips on how to reclean your email list.
Why is it necessary to reclean your email list?
This is a good question that all email marketers need to ask themselves. Firstly, people change email addresses all the time. Either they change organization or Internet Service Providers.
Recleaning your email list ensures that inactive email addresses are removed from your mailing list. A clean list means you send out fewer emails, thus lowering your email sending cost. In addition, a leaner list translates into a higher open rate as you are sending to only active email addresses.
Removing stale or unreachable emails helps to lower your email bounce rate so that you don’t get blacklisted as a spammer. Spam complaints will drop as well as a consequence of maintaining good email list hygiene.
When do you need to reclean your email list?
While it’s best to clean your list periodically, this may not be practical or cost-effective for some email marketers. There are a few ways to go about your list cleaning schedule. One of the ways is to perform email list cleaning just before any major email campaign.
However, you can also look out for some warning signs that it’s time to reclean your email list. Monitor the statistics provided by your Email Service Provider (ESP). A low open rate or low CTR (clickthrough rate) indicates that your list has deliverability issues. The same goes when you see a high bounce rate. That’s when you need to reclean your email list.
How to reclean your email list
Use an email validation service like MailboxValidator to reclean your email list. Such services can check and remove inactive or invalid email addresses. Sending emails to these addresses will surely get you blacklisted as a spammer.
When recleaning your email list, you should also perform a re-engagement campaign. Recipients who don’t respond to your re-engagement campaign should be removed from your mailing list as well.
Finally, another important step is to get the bounce list from your ESP and purge those email addresses from your email list.
It is vital for your branding and sender reputation to always keep your email list as pristine as possible. A clean list will ensure a higher open rate and CTR, thus boosting your business revenue.