It is tough being a startup company. You often have to fight for a share of the market with other existing companies, leaving you at a disadvantage. Therefore, startups need to stand out from the competitions. Email marketing plays a vital role in helping a startup grow and thrive. Below, we’ll cover some email marketing tips for startups.
Benefits of email marketing
So, what’s great about email marketing? Well, first of all, it’s easier to target your audience with the right email contents. Big brands usually analyze their customers’ browsing and buying habits to match them with targeted promotions. However, for startups, it’s just as easy to let your users specify what categories of promotions they wish to receive when they sign up for email newsletters. Often, segregating your offerings into broad categories works pretty well. You can have categories such as electronic goods, music, movies, furniture, kitchenware, etc. Sending relevant contents helps you to boost your sales conversions.
Email marketing is also a powerful tool for startups to engage with their customers to increase brand awareness and inculcate long-term loyalty. Personalized emails can give a more human touch to your brand’s interaction with your audience. Building such long-term relationships will reward your business with continued patronage by your customers. In the face of multiple competitors, the personal and warm touch can make all the difference for whom the customers will purchase from. Ultimately, brand awareness and loyalty will drive much needed traffic to your website to increase your revenue.
Being a startup, cost is naturally a big concern. Thankfully, email marketing can be a cost-effective way to grow your customer base. It doesn’t cost much to send out email marketing newsletters while bringing in lots of potential business.
Email marketing tips & strategies for startups
To get started with email marketing, you will need to build your mailing list with double opt-in. Prompting website visitors to sign up for your newsletter is an easy way to build your list. Your webstore can also add a checkbox during checkout to automatically add users to your newsletter mailings.
Once you have a mailing list, the next step is to create high-quality and engaging email contents. Remember to add a personal touch to every email, such as using the name of the recipient.
People read their emails on various devices such as computers, laptops, tablets or mobile phones. Your email content must display correctly, no matter what device is used.
The final touch in your email is the Call-To-Action (CTA) which can be a button or a link for your reader to perform an action. The CTA must be displayed prominently so that the reader will click on it to learn more about your promotion or to make a purchase.
Startups should use the service of an Email Sending Provider (ESP) to send out any email campaign. ESPs can keep track of campaign statistics such as open, click and bounce rates. Such stats can be used to determine the success of your email marketing campaign.
Cleaning your email list with MailboxValidator before each campaign helps to reduce your email bounce rate. Less bounce means you have reached more readers which translates into higher open and click rates. High open and click rates means you’ll earn more over the long run.
Advanced tip: Plan for re-engagement campaigns 6 months down the road.
Do not underestimate the relevance and power of email marketing in the age of social medias. When done right, it can increase your marketing reach in a cost-effective manner. It’s also important to note that not everyone has a social media account but almost everyone will have an email address. So, you can reach more people than you could with social medias.