To Build or To Buy Email Lists

Email marketing engage leads Email proves again and again that it’s a strong platform to engage customers and potential leads. Even with the deluge of social media options, email still has the best response rates. Every online marketers want to get a bigger audience and some of them will opt […]

SMTP commands according to RFC

What is SMTP? Simple Mail Transfer Protocol (SMTP) is an Internet standard for sending emails. The original specifications for SMTP was published under RFC 821 in 1982. Later on, additional specifications were introduced under RFC 5321. SMTP by default uses TCP port 25 but may also use port 587. If […]

Acceptable email address syntax according to RFC

Email syntax basics The syntax for an email address is familiar to most Internet users. There should be a local part followed by the @ symbol and then the domain part. In both the local and domain parts, there are specifications published online which determine what characters are acceptable for […]

Tools and tips to write perfect email headline

It is never an easy task to craft an eye-catching email subject line that will make your email stand out from the email deluge a person may receive daily. The email and marketing experts often spend a little extra time on exploring excellent email subject because it will help them […]

How to reduce bounce rate in email marketing

Despite the rise in the popularity of social media with regards to e-Commerce, email marketing is still one of the most powerful and simple marketing tools to drive more sales in the business. We know you want to target the right customers, optimize your email program and maximize ROI. But […]

Tools to start marketing campaign

If you plan to start your online business and looking at additional resources to grow your business more effectively, you are probably thinking of the right tools to help you improve your online presence so you can reach the right audience. But which tools give the best results? We will […]

Tips to start email marketing

Email marketing may seem boring and old-fashioned compared to social media but it is still one of the more efficient ways to communicate with your clients and for increasing your client base. Follow these tips to ensure a favorable outcome for your email marketing campaign. Interesting subject line Avoid using […]