How to prepare win-back campaign

According to studies and surveys, we know that sell to existing customers is at least 50% easier than to generate a new list of potential leads. It is quite common when you find out that your users become inactive after the first week of sign up or download. It wouldn’t […]

How to clean email list

Email marketing is very important to engage and to nurture your community and contacts. That is because you know email delivers better than any other channel. Therefore, a healthy email list is vital to any business because it is likely you will lose one third of your contacts every year […]

To Build or To Buy Email Lists

Email marketing engage leads Email proves again and again that it’s a strong platform to engage customers and potential leads. Even with the deluge of social media options, email still has the best response rates. Every online marketers want to get a bigger audience and some of them will opt […]

SMTP commands according to RFC

What is SMTP? Simple Mail Transfer Protocol (SMTP) is an Internet standard for sending emails. The original specifications for SMTP was published under RFC 821 in 1982. Later on, additional specifications were introduced under RFC 5321. SMTP by default uses TCP port 25 but may also use port 587. If […]

Acceptable email address syntax according to RFC

Email syntax basics The syntax for an email address is familiar to most Internet users. There should be a local part followed by the @ symbol and then the domain part. In both the local and domain parts, there are specifications published online which determine what characters are acceptable for […]

Tools and tips to write perfect email headline

It is never an easy task to craft an eye-catching email subject line that will make your email stand out from the email deluge a person may receive daily. The email and marketing experts often spend a little extra time on exploring excellent email subject because it will help them […]

How to reduce bounce rate in email marketing

Despite the rise in the popularity of social media with regards to e-Commerce, email marketing is still one of the most powerful and simple marketing tools to drive more sales in the business. We know you want to target the right customers, optimize your email program and maximize ROI. But […]