Author mbv_editor

Intro Whenever you send out email newsletters, you want to maximize your open & click-through rates. This means you want your recipients to actually read your email contents and then click on a link in the email. Higher open & click-through rates means higher earnings for you as more website […]

Intro Building and growing your mailing list is a crucial part of running an online business. A larger list translates into more revenue. In order to grow your list, you need to implement some simple techniques to encourage more of your audience to sign up for your newsletter.   Make […]

Intro These days, word of mouth has been replaced with social media sharing. The ability for your promotional products to go viral on social media should not be underestimated. The idea is to get your audience to share with their friends as well as friends of their friends. Pretty soon, […]

Intro It is a well-known fact that the holiday season is great for sales when it comes to sellers of consumer products. Some merchants actually make most of their yearly profit during these times. While brick and mortar shops are still doing roaring trade, more and more people are turning […]

Intro Sending follow up emails is not something that everyone practices but it can be a very powerful tool to establish a closer relationship with your email recipients. By sending a follow up email, you demonstrate that you care about the recipient’s experience with your products or services.   Getting […]

Intro Various studies have been conducted just to determine which day of the week and time is best for sending out email newsletters to maximize open and click-through rates. Unfortunately, it is very tough to nail down the best day and time due to differences between the types of audiences […]

Intro Every individual has different taste and views on what interests them. But for email marketing purposes, they can still be grouped into various segments to improve open and click-through rates. Below, we will go into more details on some of the common strategies for segmenting your mailing list.   […]

Intro The foundation of every successful business relies on building a strong relationship between the merchant and the customer. Businesses should not overlook the value of email communication as it has great potentials to foster and enhance ties with customers and prospects alike.   The personal touch matters While blasting […]

Intro Let’s assume you have been doing email marketing campaigns for a while and you always practice double opt-in when it comes to your email list. As time goes by, you might notice that your bounce rate is gradually increasing. If you’re using an Email Service Provider (bulk email sending […]

Intro Permission-based email marketing is also commonly known as double opt-in. The reason it’s called double opt-in is because there are 2 steps involved in obtaining permission to send email to a subscriber. First step is when they sign up for your newsletter or a service on your website. The […]