Effective marketing channels to boost ROI

Effective marketing channels to boost ROI


Whether you are running a small online business or managing a multi-million-dollar corporation, you need to allocate time and resources for marketing. In this article, we will delve into 6 effective marketing channels to boost your return on investment (ROI).

Main website

Your main website is a potential goldmine for marketing. Bear in mind that your website is reflecting your branding, products and services. Your website should be intuitive for visitors to navigate and use. They should be able to easily find information about products they are interested in. Search engine optimization (SEO) plays a big role in attracting website traffic. Therefore, spend some time and analyze your website for any issues that can hinder your SEO performance.


It is common these days to have a blog in addition to the main website. Blogs are useful to convey more detailed information such as how to use certain products or services. It can also be used to promote any new product launches. With the right content, the SEO from the blog can redirect traffic to your main website. The more visitors you attract, the higher your conversion rate.

Social media

Do not underestimate the power of social media. If you have interesting posts on your account, people will like you and share your posts. This helps to build your branding and allows you to reach people that you may not normally reach. Many companies have dedicated social media managers because they realize that this is how to connect with the younger generation.


Every marketing person knows that email marketing is very important. Not only is this marketing channel very cost-effective but the returns can be huge. For this channel to be effective, you need to make sure your mailing list is not stale. Cleaning your list with MailboxValidator before every email marketing campaign helps to ensure a high deliverability rate. Assuming you practice double opt-in, you should see your open and click rates go up.

Affiliate program

An affiliate program gives you the opportunity to attract potential customers from all corners of the globe. With a diverse group of affiliates, you will have an edge over your competitors. The commissions you pay out will be minuscule compared to what you can reap in return.

No marketing plan would be complete without advertisements. With the right keywords, you can ensure your ads appear in relevant search engine results as well as websites hosting those ad providers.

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