Leveraging exclusivity to increase customer engagement

Leveraging exclusivity


In email marketing, you have to first get people to sign up for your mailing list. There are many ways to entice your website visitors to willingly accept email marketing materials from you. One sure-fire way is to offer them exclusive contents via emails.


Everyone loves exclusive stuff

Everyone loves getting exclusive stuff as there is a certain status attached to being in a select group. Being part of the special few gives you bragging rights and a sense of accomplishment. As an email marketer, you can leverage this to grow your mailing list and increase your customer engagements.


How to get started

You need to let your web visitors know that if they join your email distribution list, they can have access to exclusive things that others may not get. Make sure your website and social media page mention this fact in a prominent manner. You also need to make it easy for them to sign up.


Reward your loyal readers

To encourage your audience to read your email contents, remember to add Call-To-Action (CTA) for them to click for exclusive stuff. A good example would be special discount codes for your loyal readers to buy your products cheaply. If your industry deals with fashion-related consumables like makeups, perfumes or high-end skincare products, you can consider giving out free samples for your products.


Everyone benefits

If you take good care of your readers, they’ll remember it and pay it back in kind. After all, who wouldn’t be happy to get free and exclusive stuff.

In return, you will foster brand loyalty as well as get an edge over your competitors. When you need your audience to share or like your social media posts, they will be more than willing. This helps you to grow and engage even more with your customers.



In marketing, your relationships with your customers are vital to the longevity of your business. As mentioned above, using exclusivity is one avenue to deepen your relationships with your readers. With constant customer engagements, your brand will stay fresh in the minds of your audience. This will make you their first choice when they want something.


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