Email marketing boils down to 1 key goal which is return on investment (ROI). You want to maximize your sales conversions while keeping costs low. In this article, we’ll explore some of the ways you can do that.
Important statistics to keep track of
There are some important numbers you need to keep track of whenever you are trying to maximize conversions. They are the following:
- Bounce rate – This is the percentage of emails that bounce when you send marketing contents to your email list.
- Open rate – This is the percentage of people who actually reads your email content.
- Click rate – This is the percentage of people who clicks on links inside your email.
Keeping bounce rate low
All 3 rates above are related. One will affect the other and so forth. When you have a high bounce rate, it means your emails are not reaching your intended audience. This normally happens if your email list is stale or compiled from dubious sources. At MailboxValidator, we recommend building your mailing list via double opt-in. Never buy your mailing list, even though it looks like the fastest way to get started. Doing so ensures that you will be marked as a spammer very quickly. You’ll also run afoul of regulations such as the European Union’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).
Attractive headlines and relevant contents
Once you’ve managed to keep your bounce rate low, you will then need to make sure your readers open your emails. One good way to do so is to make your headlines attractive. You don’t need a lot of words but make sure the subject line tells the readers what’s inside the email and make them want to read it. It helps if your content is interesting and relevant to the interest of your audience.
You can implement list segmentation so that you can group your main list into sub-lists with various topics that will interest them. A mobile friendly design can give a big boost to your open rate. Most people will read their emails on a mobile device so don’t forget to make it look good and responsive.
Better Call-To-Actions (CTAs)
CTAs are buttons and links that you have inside your email content. You want your audience to click on these to go to your website to read more or purchase stuff. When you display your CTAs in a prominent manner in your email, you will notice a higher click rate. As more and more visitors visit your website via the CTAs, you will eventually see a higher revenue stream. If you can use attractive images for your CTAs, that would be good as humans would be more willing to click on pictures.
Always validate your mailing list
We cannot stress this enough. You need to always validate your email list before every mailing campaign. Emails can become stale or users may change their email addresses. That’s why it is vital to clean your list with MailboxValidator before sending emails out. A cleaned list means you’ll get less bounce, save on email sending cost and improve your open & click rates. Ultimately, this translates to a better ROI and higher revenue for yourself.