Intro #
Sending out promotional emails as part of of your sales campaign will no doubt help to boost your sales numbers a lot. But your audience are humans and by nature fickle-minded. Some may take their sweet time to compare prices among competing online merchants while others will keep postponing their purchase decisions in the hopes of a better deal in the near future. The longer the customers take to make up their minds, the higher the chances that they may talk themselves out of making a purchase.
Give customers a nudge by incorporating a sense of urgency in your email #
This is where psychology comes into play. We will appeal to their fear of missing out (FOMO) by having a deadline for purchasing the items which are on sale. Highlight the fact that after the deadline, the prices will be a lot higher. With an urgent call to action right in the email content, they can’t help but feel the pressure to make a decision quickly.
Make it more effective with a dynamic countdown clock #
If you want to increase the urgency factor, throw in a dynamic countdown clock in your email. When they see the number of hours and minutes ticking down, their minds will be in a take action mode. It’s akin to having time running out when you are back in school taking an exam. We have all been conditioned to act fact whenever there is a countdown going on.
Throw in a deal sweetener #
You can make the deal sweeter by giving out free items with every purchase before the deadline. This is a common tactic to make the customers think that by buying now, they are getting even better value for their money. Let’s face it, who doesn’t love scoring a great deal and getting free stuff as well. That appeals to everyone’s inner child for sure.
Offer free delivery #
Considering the shipping costs that some online merchants charge for big or hefty items, being able to save on that can be a huge factor to make someone decide to finally splurge on that big-ticket item. Add that to the urgency equation and you will surely see a huge boost in your sales as customers rush to make their purchases before time runs out.
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