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Intro #
Sending emails is part and parcel of an online business, whether you’re running a blog or an e-commerce store. As you grow your business, you also need to maintain customer relations. An easy way to do that is to incorporate email automation in your website.
Communication is always a key ingredient in any relationships. To keep the merchant-customer relationship strong, you should use email automation to reach out for a variety of situations. Below are some cases of email automation that can help to improve your customer engagement.
Start by saying hello and introducing yourself in more detail #
When a new user signs up on your website, you should send out a welcome email. Introduce your website or services in more detail. Give them handy shortcuts or tips to better utilize your website. If you’re operating an online store, throw in a free discount voucher code for their first purchase.
Imagine how happy the recipient would be to receive an email that greets them warmly and helps them to get started. The freebie voucher code is also a great way to initiate a long and fruitful relationship.
Follow up if there is no login or no transaction after registration #
Often, a new user may be confused by the layout of the website or is unable to find what they want, a gentle email to follow up with them, maybe a week after registration, would be good. Ask them if they require any assistance and tell them to just reply to the email if they do.
Make it easy for your user to reach out and sort out any issues they might be experiencing. It tells the user that you care about their experience on your website.
Always get their feedback after any purchase #
It may seem obvious, but not every website care enough to do this. You won’t know if your customer is happy or not with their purchase unless you send them an email after their purchase. A short and simple survey form will give them a chance to tell you if anything is wrong. As a merchant, you must then address any shortcomings immediately while keeping the customer updated on what you have done.
Bonus case 1: Cart abandonment follow up emails #
By doing the 3 basic email automations above, you would already be accomplishing a great deal for your customer relations. You don’t have to implement this case if you’re doing fine with the earlier cases.
Cart abandonment happens all the time in the e-commerce industry. Customer may add items to cart and then just forgotten to check out. More serious cases would entail technical difficulties like errors during checkout.
With cart abandonment follow up emails, you can prompt the customer to complete their purchase if they’ve forgotten or you can also get feedback from them if any issues crop up during the checkout process. If there are issues, you will need to fix them and keep the customer updated.
Either way, you’re helping them to make a purchase and increase your sales revenue. The added benefit is that the customer also manages to buy what they are looking for. Both merchant and customer end up being satisfied.
Bonus case 2: Long absence follow up #
People have busy lives so it is natural that they may not have time to visit your website for a long while. Despite this hiatus, you should still try and maintain custom relations by sending them a follow up email about a month after their last activity on your website. It could be that they have been buying stuff from your competitor so to nudge them back your way, give them a small discount voucher code for their next purchase.
Even if they don’t buy anything, you have done your part to keep your merchant-customer relationship alive. The plus side is that your customer will also get a reminder about your products and services. This will help keep your website at the top of their mind whenever they want to buy something.
Conclusion #
By implementing the above email automations, you would have made your customer engagement effortless while bringing associated benefits to help your business grow even more. Remember this. A happy customer is a repeat customer.
NOTE: Your mailing list should be validated regularly to remove outdated and inactive emails to save on email sending cost. Validate your list with MailboxValidator bulk plans.