Marketing Articles
Tips to start email marketing
Last Updated: August 21, 2017Email marketing may seem boring and old-fashioned compared to social media but it is still one of the more efficient...
Tools to start marketing campaign
Last Updated: August 21, 2017If you plan to start your online business and looking at additional resources to grow your business more effectively, you...
How to reduce bounce rate in email marketing
Last Updated: August 21, 2017Despite the rise in the popularity of social media with regards to e-Commerce, email marketing is still one of the...
Tools and tips to write perfect email headline
Last Updated: August 21, 2017It is never an easy task to craft an eye-catching email subject line that will make your email stand out...
To Build or To Buy Email Lists
Last Updated: August 21, 2017Email marketing engage leads Email proves again and again that it’s a strong platform to engage customers and potential leads....
How to prepare win-back campaign
Last Updated: August 21, 2017According to studies and surveys, we know that sell to existing customers is at least 50% easier than to generate...
How to Generate Sales in Holiday Seasons Using Email Marketing
Last Updated: August 21, 2017In this article, we would like to generate ideas to marketers on how to generate sales in holiday seasons using...
5 Templates for sales follow-up email
Last Updated: August 21, 2017Every marketer spending time to build their email list, analyze and study the customers’ behaviours, prepare personalized email content and...
How to generate leads by cold emailing
Last Updated: August 21, 2017Cold email marketing is a method for reaching out to potential prospects who merely know you or your company through...
Using infographics in email marketing
Last Updated: August 21, 2017Email marketing has been used for years. How has it grown over the years? Everyone knows that email marketing will...
Permission-based email marketing
Last Updated: August 22, 2017Intro Permission-based email marketing is also commonly known as double opt-in. The reason it’s called double opt-in is because there...
Mailing list aging and re-engagement campaign
Last Updated: August 22, 2017Intro Let’s assume you have been doing email marketing campaigns for a while and you always practice double opt-in when...
Building customer relationships via emails
Last Updated: September 26, 2017Intro The foundation of every successful business relies on building a strong relationship between the merchant and the customer. Businesses...
Mailing list segmentation
Last Updated: September 27, 2017Intro Every individual has different taste and views on what interests them. But for email marketing purposes, they can still...
Determining the best time and day to send newsletters
Last Updated: October 6, 2017Intro Various studies have been conducted just to determine which day of the week and time is best for sending...
Importance of sending follow up emails
Last Updated: October 6, 2017Intro Sending follow up emails is not something that everyone practices but it can be a very powerful tool to...
5 Marketing Strategies to Maximize Holiday Sales
Last Updated: November 23, 2017Intro It is a well-known fact that the holiday season is great for sales when it comes to sellers of...
Increase Holiday Sales with These Social Media Marketing Tips
Last Updated: November 27, 2017Intro These days, word of mouth has been replaced with social media sharing. The ability for your promotional products to...
5 Quick & Simple Tips to Get More Email Subscribers
Last Updated: December 15, 2017Intro Building and growing your mailing list is a crucial part of running an online business. A larger list translates...
Optimal Email Newsletter Sending Frequency
Last Updated: December 15, 2017Intro Whenever you send out email newsletters, you want to maximize your open & click-through rates. This means you want...
What is IP warming?
Last Updated: January 22, 2018What is IP warming? Intro A good analogy for IP warming is how you warm up to someone that...
Sense of Urgency in Email Campaign to Boost Sales
Last Updated: January 23, 2018Intro Sending out promotional emails as part of of your sales campaign will no doubt help to boost your sales...
Ever wonder why your open rates are low?
Last Updated: February 26, 2018Intro You send out tons of emails and yet your open rates are dismal. Before you throw in the towel,...
Understanding the concept of opt-in
Last Updated: March 13, 2018Intro When you are involved in email marketing, you should understand the concept of opt-in. Basically, opt-in means the user...
Types of spam traps and how to avoid them
Last Updated: May 18, 2018Intro The life of an email marketer is tough because numbers don’t lie. If you don’t do your job properly,...
Avoiding common pitfalls in email marketing campaigns
Last Updated: June 20, 2018Intro Although anyone can perform an email marketing campaign, there are some pitfalls that you need to be aware of...
Utilizing social media to boost email signup
Last Updated: June 22, 2018Intro Ask anyone on the streets and there will be a very high chance that they are using some form...
Strategies for higher customer retention
Last Updated: July 23, 2018Intro Attracting new customers is great for growing your business but for true business longevity, you also need to focus...
Quick checklist to improve email deliverability
Last Updated: August 27, 2018Intro There are many factors that will affect your email deliverability so always remember to run through the list below...
Email marketing relevance in today’s fast changing environment
Last Updated: September 24, 2018Intro In today’s fast changing environment, marketing strategies have to constantly change and adapt based on trends and technologies. This...
Fixing your email sender reputation
Last Updated: October 8, 2018Intro Being an email marketer, your ROI depends on your emails reaching your intended audience. This will not happen when...
Effective call-to-action
Last Updated: October 9, 2018Intro When you email your promotional materials to your mailing list recipients, you want them to take certain actions like...
Make your Black Friday & Cyber Monday campaigns successful
Last Updated: November 7, 2018Intro Every online store will want to get in on the action for the Black Friday & Cyber Monday sales...
Understanding email marketing metrics
Last Updated: November 9, 2018Intro If you’re serious about email marketing, you will be using the services of an Email Service Provider (ESP). The...
What is a catch-all email?
Last Updated: January 25, 2019Intro If you have used MailboxValidator’s email validation service before, you would have noticed a result field called is_catchall which...
What is a disposable email?
Last Updated: January 25, 2019Intro Seem like just about every website on Earth requires you to register with your email address to be able...
Types of risky emails
Last Updated: February 22, 2019Intro When email marketing is vital towards increasing your sales revenue, having your email marketing campaign suffer from a significant...
What makes for a good email?
Last Updated: February 25, 2019Intro Writing good emails that appeal to your readers is paramount to the success of your marketing campaign. You need...
Improve email readability
Last Updated: March 25, 2019Intro Your goal in email marketing is to get your recipients to actually read what you send them. To that...
Keeping your email list healthy
Last Updated: March 26, 2019Intro We all have had busy periods in our lives, especially when business is booming and you are short-handed or...
Perform A/B testing on email campaign for better conversion
Last Updated: April 9, 2019Intro Even if you have a big mailing list, you may not get high open rate and click-through rate. To...
Optimize Call-To-Action buttons to boost conversions
Last Updated: April 10, 2019Intro Call-To-Action (CTA) buttons are at the heart of all great email marketing campaigns. How you craft your CTA buttons...
Optimize your email marketing for today’s readers
Last Updated: July 22, 2019Intro When you’re out in public today, take a look around. Chances are you will see people with their eyes...
Increase website traffic with email marketing
Last Updated: July 22, 2019Intro Email marketing is a wonderful tool if you know how to make full use of it. One of the...
Which is more effective, HTML or plain text emails?
Last Updated: August 9, 2019Intro Whether you’re running a blog or you are operating an e-commerce website, there comes a time when you need...
Address cart abandonment with an email campaign
Last Updated: August 9, 2019Intro Every e-commerce website has issues with cart abandonment. This is whenever a customer is browsing the website and has...
Effective marketing channels to boost ROI
Last Updated: September 24, 2019Intro Whether you are running a small online business or managing a multi-million-dollar corporation, you need to allocate time and...
Leveraging exclusivity to increase customer engagement
Last Updated: September 25, 2019Intro In email marketing, you have to first get people to sign up for your mailing list. There are many...
Incorporating localization in your email marketing
Last Updated: October 30, 2019Intro When you perform email marketing on a global scale, there are some important things you need to be aware...
Are you ready for Black Friday & Cyber Monday?
Last Updated: October 31, 2019Intro It’s that time of the year when everyone and I do mean everyone is looking forward to huge savings...
Useful tools for managing your mailing list
Last Updated: November 21, 2019Intro If you’re keeping your email list in an Excel spreadsheet or database, you are far from being the only...
5 Useful ideas to boost your Year End sale
Last Updated: December 11, 2019Intro The holiday season is synonymous with gifts and as a merchant you should get into the spirit by having...
Email automation to improve customer engagement
Last Updated: January 20, 2020Intro Sending emails is part and parcel of an online business, whether you’re running a blog or an e-commerce store....
Enhancing email marketing with artificial intelligence
Last Updated: January 21, 2020Intro Artificial intelligence (A.I.) is a technology commonly used these days from banks to e-commerce sites. A.I. depends on machine...
Make email marketing part of your brand awareness strategy
Last Updated: February 21, 2020Intro Only selling your products and services is no longer sufficient. You must sell your brand too. Your customers place...
Practice EDM to achieve your marketing goals
Last Updated: February 24, 2020Intro Electronic Direct Mail (EDM) is an enhanced form of email marketing. While normal email marketing just relies on email...
How to define email marketing ROI
Last Updated: March 2, 2020Intro Email marketing remains a key part of any marketing effort, perhaps even more important than social media marketing. Due...
Effective email marketing on a low budget
Last Updated: May 5, 2020Intro During challenging times, your marketing budget will be reduced for sure. This does not mean that you can’t perform...
Crafting a great welcome email
Last Updated: June 12, 2020Intro First impressions are very important as they do set the tone for any future relationships to blossom. That’s why...
Optimize email marketing with email validation
Last Updated: August 24, 2020Intro Email marketing boils down to 1 key goal which is return on investment (ROI). You want to maximize your...
Top 5 tips to maintain good sender reputation
Last Updated: September 10, 2020Intro Every organization that sends out emails are assigned a score by Internet Service Providers (ISPs). This score is the...
5 strategies to improve email open rate
Last Updated: October 15, 2020Overview Creating a strong email marketing strategy is always a very good start to a successful email marketing campaigns which...
Why entrepreneurs should care about email validation?
Last Updated: February 23, 2021Intro Running a business requires people to know about your products and services. This means brand awareness. How would you...
What happens when you get flagged as a spammer?
Last Updated: March 25, 2021Intro Running a modern business these days require the use of emails for communication and promotions. You need to be...
What is email deliverability benchmark and how it affects your email marketing
Last Updated: April 21, 2021Intro In email marketing, you might have heard of the term email deliverability. That basically means how many percent of...
Ways to build your mailing list effectively
Last Updated: August 23, 2021Intro For a business to thrive, you need to have a relationship with your customers. One of the best ways...
Quick start to email marketing for online business newcomers
Last Updated: September 29, 2021Intro With the pandemic raging all around us, many of you might have lost your jobs. Unable to feed yourself...
The importance of Email Service Provider in email marketing
Last Updated: January 27, 2022Intro Everyone can send out email newsletters. However, serious email marketers should use an Email Service Provider (ESP). There are...
Spam emails: Your email mustn’t become one
Last Updated: February 22, 2022Intro Spam emails are universally hated by everyone. They refer to irrelevant or unsolicited emails that are usually sent out...
Email marketing tips for startups
Last Updated: April 13, 2022Intro It is tough being a startup company. You often have to fight for a share of the market with...
Need to reclean your email list periodically?
Last Updated: May 30, 2022Intro Businesses send out email newsletters all the time. Newsletters are great for building customer relationships and inculcating brand awareness....